A Mosman Woolworths shopper has sparked debate after sharing photos of Easter products already on display at the Lower North Shore store in early January, just days after Christmas.
The customer photographed shelves stocked with Cadbury Easter bunnies, Dairy Milk Easter eggs, and Turkish Delight Easter eggs. “Give it a break,” they wrote in their social media post.
The premature appearance of seasonal items, including hot cross buns spotted on Boxing Day, has drawn criticism from customers concerned about the commercialisation of religious holidays.
Woolworths confirmed that while most Easter products will launch in March ahead of Easter Sunday on April 20, they offer a limited selection from January. A spokesperson said this allows customers to spread their holiday spending over a longer period.
The supermarket chain plans to introduce new varieties in March, including ‘Cinnabon’ hot cross buns with cream cheese filling and cinnamon swirl. This follows their previous successful launches of fairy bread and Caramilk flavoured options.
Woolworths has also announced plans to stock Australia Day merchandise this year, reversing their previous position. Their stores will feature a “Perfect for Australia Day” section, including Australian-made Australian flags and Aboriginal and Torres Strait Islander flags, with additional themed products available through their online marketplace platforms.
Published 8-January-2025